New Top 20 Most Followed Instagram Accounts In The World
The most popular Instagram users share snapshots of their daily lives, including influencers, actors, singers, sports figures, and other celebrities.
Have you ever wondered who holds the title for the most followed Instagram accounts globally? We’ve got the answers for you.
Top Ten Most Followed Instagram Accounts in The World
| Name & Username | Followers |
| Instagram (@instagram) | 662 million |
| Lionel Messi (@leomessi) | 494 million |
| Cristiano Ronaldo (@cristiano) | 613 million |
| Selena Gomez (@selenagomez) | 429 million |
| Kylie Jenner (@kyliejenner) | 399 million |
| Dwayne “The Rock” Johnson (@therock) | 394 million |
| Ariana Grande (@arianagrande) | 380 million |
| Kim Kardashian West (@kimkardashian) | 364 million |
| Beyoncé (@beyonce) | 319 million |
| Khloé Kardashian (@khloekardashian) | 311 million |
Top 20 Instagram Accounts in 2023
This article presents a compilation of the 20 most substantial Instagram accounts as of 2023. Additionally, we have a special tip waiting for you at the conclusion – a strategy commonly employed by leading Instagram personalities.
Here is a comprehensive look at the most followed Instagram accounts worldwide, starting with the most followed person:
1. Instagram (@instagram)
Followers: 662 million
Instagram leads as the most-followed account, boasting an incredible 500 million followers. Among its 7,000+ posts, you’ll find content featuring popular creators like @sharawangsamulia, Insta-famous mini-pig Pua, and Squid Game’s global superstar model and actress, Hoyeon Jung. Even virtual influencers like imma (@imma.gram) get their share of the spotlight.
2. Lionel Messi
Followers: 494 million
Lionel Messi holds the second spot for the most followed person on Instagram. He captains the esteemed Argentinian national team and serves as a forward for Inter Miami, amassing a sizable following of 469 million Instagram users. His profile showcases snapshots of his sports career, family moments, and insights into various events.
3. Cristiano Ronaldo (@cristiano)
Followers: 613 million
As of June 8, 2023, Cristiano Ronaldo is the most followed person on Instagram with over 589 million followers. He holds the forward position for Al Nassr and captains the Portuguese national team. Ronaldo’s feed offers deeper insights into his personal and professional life, highlighting his experiences and achievements.
4. Selena Gomez (@selenagomez)
Followers: 429 Million
Selena Gomez is ranked third on the list of most followed Instagram accounts with 420 million followers. As a distinguished American musician, she is also the founder of Rare Beauty, an influential brand. Beyond the usual photos of friends and events, her profile features occasional political posts addressing issues like women’s rights. Selena openly discusses mental health matters, urging followers to engage in self-education on this vital subject.
5. Kylie Jenner (@kyliejenner)
Followers: 399 million
Ranking fourth among the most followed persons on Instagram, fashion influencer and celebrity Kylie Jenner boasts an extraordinary following of 399 million. Her profile serves as a platform showcasing her ventures, including the lucrative Kylie Cosmetics brand, as well as other notable projects like Kylie Skin, Kylie Swim, and Kylie Baby.
6. Dwayne “The Rock” Johnson (@therock)
Followers: 394 million
Renowned actor and former WWE champion Dwayne Johnson secures the fifth position among Instagram users with the largest following. With 394 million followers, he has built a substantial and devoted audience on the platform. While his initial fame came from wrestling, his recent ventures exclusively revolve around the entertainment industry.
7. Ariana Grande (@arianagrande)
Followers: 380 million
The globally renowned sensation Ariana Grande holds the sixth position in Instagram followers. As an acclaimed American singer and songwriter, she is celebrated for chart-topping hits like “The Way,” “7 Rings,” and her venture into the cosmetics industry with REM Beauty.
8. Kim Kardashian West (@kimkardashian)
Followers: 364 million
Next on the list of the most followed Instagram accounts is media personality and businesswoman Kim Kardashian, with an impressive count of 364 million followers. Kim ventured into the Shapewear space with her company “Skims” in 2019, leaving an indelible mark on the fashion landscape. Despite her affiliation with Balenciaga, she emerged as a prominent advocate, expressing disapproval of the brand’s controversial advertisement.
9. Beyoncé (@beyonce)
Followers: 319 million
Beyoncé’s Instagram account boasts an impressive following of 319 million, featuring over 2,060 thoughtfully curated posts. Her account reflects the same commitment to excellence seen in her performances, offering glimpses into her personal life, professional images, and captivating self-portraits.
10. Khloé Kardashian (@khloekardashian)
Followers: 311 million
Widely recognized reality television personality Khloe Kardashian, with a substantial following of 311 million, uses her profile to effectively showcase both professional endeavors and personal experiences.
11. Kendall Jenner (@kendalljenner)
Followers: 294 million
From her early days on “Keeping Up with the Kardashians” to the latest show, “The Kardashians” on Hulu, Kendall Jenner has evolved into a successful model and businesswoman. Among the top-paid models globally, she has partnered with her sister Kylie Jenner for her cosmetics line-up and launched her tequila brand, 818 Tequila.
12. Justin Bieber
Followers: 291 million
Finally, the tenth most followed person on Instagram, singer-songwriter Justin Bieber, boasts an impressive following of 291 million users. Through his active social media presence, Bieber shares captivating moments from his live performances.
13. Nike
Followers: 306 million
As the second-largest corporate account after Instagram’s in-house account, Nike stands as a masterclass in running a successful performance. With high-quality posts and a strong theme, Nike has become the world’s eleventh most popular Instagram account, surpassing celebrities like Justin Bieber, Kendall Jenner, and Miley Cyrus.
14. National Geographic
Followers: 283 million
National Geographic celebrates a milestone with over 283 million followers on Instagram. Creative control lies mainly in the hands of contributing photographers who share rare and incredible sights, setting a bar for visual storytelling that brings the world closer together.
15. Taylor Swift (@taylorswift)
Followers: 275 million
Taylor Swift, the international pop star, has secured top-tier ‘tier-gram’ status with over 275 million followers. Her grid exudes artistic vibes with vintage photos, concert shots, campaign photos, and music video promos.
16. Virat Kohli (@virat.kohli)
Followers: 261 million
Virat Kohli has not only made history with the most followers on Instagram in Asia but is also the first Indian to surpass 260 million followers. As the third sportsperson with the most followers, Kohli keeps fans updated on his workout routine, drawing a significant audience.
17. Jennifer Lopez (@jlo)
Followers: 252 million
Jennifer Lopez, with a career spanning more than two decades, is hailed as the GOAT. With 252 million followers, she treats fans to vacation pictures and insights into her wellness routine, showcasing why she’s a role model to millions.
18. Nicki Minaj (@nickiminaj)
Followers: 227 million
Nicki Minaj, a hip-hop icon, has achieved legendary status with an incredible 227 million Instagram followers. Her Instagram showcases iconic single artwork and covers that have become viral memes, leveraging social media throughout her career.
19. Kourtney Kardashian Barker (@kourtneykardarsh)
Followers: 224 million
Ranked in the top 20 of the most-followed Instagram accounts worldwide, Kourtney Kardashian Barker showcases a luxurious lifestyle with pools, mansions, private jets, and Birkins. With 224 million followers, she exemplifies the “Instagram” lifestyle.
20. Miley Cyrus (@mileycyrus)
Followers: 215 million
Miley Cyrus, known for reinvention, has transitioned from a Disney star to a millennial rock rebel. With 215 million followers, her Instagram feed is filled with aspirational photo shots and celebrity hangouts.
Frequently Asked Questions (FAQS)
Who is number 1 on Instagram?
As of June 8, 2023, Cristiano Ronaldo claims the title of the most followed person on Instagram, amassing over 589 million followers.
Who Boasts 600 Million Followers on Instagram?
Cristiano Ronaldo achieved a historic milestone as the first person ever to reach 600 million followers on Instagram.
What is Cristiano Ronaldo’s Earnings from Instagram?
Cristiano Ronaldo commands a substantial income, earning an impressive $3.23 million per post on Instagram, securing his position as the highest earner on the social media platform.
